5 Responses to “How an agency works….”

1. Jason Theodor Says:
   March 4th, 2007 at 11:04 pm

   I wish I had seen that presentation. It belongs in the “Sad But True Yet Still We Laugh” category.

2. Advertising Agency Primer « There Is No Box Says:
   March 4th, 2007 at 11:16 pm

   [...] Thank-you to the folks at Campfire for putting together this scathing and humourous take on how an agency works. It was part of a recent presentation at the Consumer 2.0 conference in Toronto. Here’s an [...]

3. Campfire Steve Says:
   March 7th, 2007 at 5:17 am

   Jason, as I mentioned on your blog, once we have a more finished piece, particularly focussing on with the hard part: what the agency structure should really be, we’ll share it so people can attack

   us

   .

   It’s easy for us to criticize the other guys and much harder to come up with a convincing solution. But one key requirement in dealing with the New Marketing, I think, is putting together teams — teams that are not dominated by the traditional creatives, but where media designers, planners, account people and producers have a larger role and are not kept out of the creation process.

4. Campfire » Blog Archive » Alan Schulman on the Big Agency Death Spiral Says:
   May 1st, 2007 at 7:33 pm

   [...] facing conventional agencies as they try to adapt to the New Marketing environment. (We’ve talked here about some of the same issues [...]

5. randallr's creativity Bookmarks on Delicious Says:
   February 27th, 2009 at 5:22 pm

   [...] Campfire " Blog Archive " How an agency works…. SAVE [...]

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