Garfield Says Traditional Advertising Doomed to the Same Fate as Ex-Planet Pluto
Bob Garfield, arguably the best critic writing about advertising today, said the following last Monday in an important lead article in Ad Age:
“…consider something barely imaginable: a post-apocalyptic media world substantially devoid of brand advertising as we have long known it.
It’s a world in which Canadian trees are left standing and broadcast towers aren’t.
It’s a world in which consumer engagement occurs without consumer interruption, in which listening trumps dictating, in which the internet is a dollar store for movies and series, in which ad agencies are marginalized and Cannes is deserted in the third week of June.
It is a world, to be specific, in which marketing — and even branding — are conducted without much reliance on the 30-second spot or glossy spread.”
Technorati Tags: Advertising Agencies, net marketing, TV Commercials, Wall Street Journal
The full article is at: http://adage.com/article?article_id=115712
And on the same day the Wall Street Journal chronicled the same issue as a famous client, Nike, began jettisoning it’s equally famous agency, Wieden & Kennedy, over New Marketing capabilities:
