Blame the brands?
John Gaffney writes in iMedia Connection that “Agencies are OK: Blame the Brands!” In the editorial, Gaffney takes brands to task for not being clear on what they want from agencies in the areas of new media and interactive. While it’s a comforting thought for many in the industry, I’m not buying it for a second. Shifting blame is easy, but it’s ad agencies who should be pushing and challenging their brands, not the other way around.
It is our responsibility to understand new marketing and guide our clients appropriately and successfully through the “interactive fog.”
[Image from Despair.com]
