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The Campfire Marketing Game Show Day 11

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Welcome back to the game show that thinks the web 2.0 is more Lawrence Welk than Punk Rock.

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You make dresses for your unicorn dolls. One day you’re struck by a notion that you think will help take down the American Girl Dollopoly….Unicorns and Unicorn Clothing! All your friends tell you what a great idea it is.

Here is the breakdown of your market

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How do you determine an effective price strategy?

One Response to “The Campfire Marketing Game Show Day 11”

  1. Highly Targeted Says:

    Take the easy (er, efficient) way out and let the market price ‘em for you. Auctions are all the rage these days. Create an eBay store and see where you net out. Make sure to set your reserve price so you cover your costs. I am living proof that the model works. I would’ve way underpriced my data had I tried to sell it to you at a flat rate.

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