The Campfire Marketing Game Show Day 13
Welcome back to the game show that wants to get to the center of the tootsie pop in 2 licks!
Adage reports this morning that the creator of the Oscar Mayer “My bologna has a first name” ad campaign has died. What would be a good theme song for his funeral?
August 2nd, 2007 at 9:57 am
Jerry Ringlien created the song when he worked at Oscar Mayer in the 70s. In this YouTube clip, he lays out his dilemma:
“Hot dogs are easy to advertise because there’s a certain amount of interest and magic that goes with them. But when I say to you “a slice of bologna”, it’s pretty hard to drum up a lot of interest.”
http://youtube.com/watch?v=zNObgEXOpYA
RIP Mr. Ringlien
August 2nd, 2007 at 4:45 pm
It would have to be Weird Al’s riff on My Sharona… My Bologna. M-m-m-m-my Bologna!
http://www.sing365.com/music/lyric.nsf/My-Bologna-lyrics-Weird-Al-Yankovic/F123EAB7FEEF4ED64825690E002025CC