Verizon: My Home 2.0
FiOS is Verizon’s fiber optic connection that delivers jaw-dropping Internet speeds and a truly digital home. Verizon asked Campfire to communicate this idea in a way that went beyond speed tests, tech jargon, competitive ads or online banners. The resulting campaign used TV, Web and events in new ways, to tell the story of five families experiencing a 2.0 transformation. Campfire re-appropriated “paid programming” to launch an original technology makeover show, “My Home 2.0,” then supported it with block parties that energized entire neighborhoods along with a website which let viewers enter the story, and chart their own path to 2.0 living.
June 5th, 2008 at 7:49 am
I think you guys are my hero.
This campaign is pure genius.
Well done.
Please keep them coming! I’m using them to sell online to our clients over here…
June 5th, 2008 at 10:30 am
Hey, Jerome, thanks for the note. I see you work at BBH London. Fabulous agency, we’re big fans of your office there (which we did a presentation at a couple years ago) and the New York office, with Kevin and Emma. Engagement planner, huh? Nice.
June 6th, 2008 at 6:50 am
Thanks. Wish you could do another presentation here as I’ve missed the first one! Let me know if you are around London in the future, so we can organise something.
The NY office is a little more ’savvy’ than us regarding digital, but we are catching up.
Hope you are well.
All the best, Jerome.