On the direction of how marketers should approach the ever-spreading voice/video/internet services through more sophisticated and targeted marketing, Campfire’s My Home 2.0 campaign is recognized for it’s illustration of ‘real’ impact of technology.

Marketing the Broadband Triple Play
Broadband is now no longer simply a technological upgrade from dial-up, but a conduit for a host of communication and entertainment services – the so-called triple-play of voice, video and Internet. It therefore requires more sophisticated and targeted marketing. …

Marketers should never steer too far away from what is essentially important for everyone. Verizon’s My Home 2.0 campaign which shows how a family’s life can be transformed by upgrading the family home to the latest technology, provides a good example of how to best illustrate the ‘real’ impact of new technology.

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