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Busy...
You guys take Friday off? I need to convince my DVD distributor to hire Campfire for the DVD release this fall... I guess I'll have to wait 'til monday...

- Paul Krik

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Hey, Megan, why thank you! Where are you based?

- Steve

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As one of my favorite companies to watch, I can't be any more excited to see the new campaigns and ideas that come out of the agency. Each campaign is unique and innovative in...

- Megan Green

Happy Holidays from Campfire
Полное моральное удовлетворение! Вот, что я получаю от такой новости

- Феодосии Разуков

Busy...
So glad y'all are doing well - you deserve it!

- Dee



Archive for August, 2008

Killer App Via MyHome2.0

Wednesday, August 20th, 2008

Memorywall 1-1

This is one of my favorite DIY projects from Campfire’s MyHome2.0 Campaign for Verizon’s FiOS. The possible uses are endless, but what I like best is you can give friends and relatives a spot on your wall — your real wall, not your Facebook wall – to post photos. And you can dig into the family shoe box, scan your favorites and have them cycling through on another screen.

Check out the Memory Wall DIY here.

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Julia Child: SPY!

Thursday, August 14th, 2008

I always knew there was something fishy about Julia Child. For years, I thought it was the oddly-intoned voice. However, according to the AP and ABC News, documents released this morning name Child as part of the first organized intelligence operation in US History. During WWII, Child was recruited by the OSS (a pre-cursor to the CIA) to stir up trouble against Hitler.

Lord knows what havoc Child wrought on the schnitzel.

Best Intern Interview Ever

Wednesday, August 13th, 2008

Lisa, our office goddess has been interviewing people for an intern position. Josh came by a few days ago and then did a follow up with this video. Should we hire him?

Creativity Magazine on True Blood

Wednesday, August 6th, 2008

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Creativity Magazine has a lengthy story on our True Blood campaign for HBO, focusing on the storytelling aspects:

Expanding the universe of an existing property, whether a film or TV show, further through deeper stories involving marginal characters is not a new type of storytelling, witness the cottage industry of Star Wars and Star Trek literature. But True Blood’s is an exceptional case in that the peripheral mythology has been written by an agency. The success of Campfire’s latest creation is obviously based on the storytelling prowess of Cain and Hale, along with the agency’s respect for the overall artistic integrity of the show.

Check it out here!


49:00 goes down, and Westerberg responds, with another track.

Wednesday, August 6th, 2008

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Last week I wrote about Paul Westerberg’s unusual release of 49:00 online, and how it wasn’t just an innovation in distribution, ala Radiohead, or a promotional gambit, ala Coldplay, but a piece of music in a format that likely would not have been released if it wasn’t for the Internet. I also wrote about the favorable reactions and the number one ranking on Amazon’s MP3 Chart.

Well, a few days later, 49:00 mysteriously disappeared from both Amazon and TuneCore, with no explanation. Today, a new track appeared, 5:05, and lyrically it suggests that 49:00 was taken down due to a legal squabble over the cover song mash-up that ended the release.

5:05, which is available for either $0.99 or $5.05, you decide, is an energetic tune loaded with spiky barbs that recall the classic punk rock attitude of The Replacements. It’s rock n roll middle finger to an unnamed legal team and an musical message to his fans about what is going on with 49:00.

I think this is a far more interesting example of a musician using the internet to release music and engage fans than most of the bigger stories getting all the attention, but this one doesn’t have an economic angle so it will likely be ignored, unfortunately.

Malwebolence - The New York Times on Internet Trolls

Sunday, August 3rd, 2008

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The New York Times Magazine has a great story on Internet trolls — people who take pleasure in disrupting online communities — that’s worth your time:

In the late 1980s, Internet users adopted the word “troll” to denote someone who intentionally disrupts online communities. Early trolling was relatively innocuous, taking place inside of small, single-topic Usenet groups. The trolls employed what the M.I.T. professor Judith Donath calls a “pseudo-naïve” tactic, asking stupid questions and seeing who would rise to the bait. The game was to find out who would see through this stereotypical newbie behavior, and who would fall for it. As one guide to trolldom puts it, “If you don’t fall for the joke, you get to be in on it.”

Today the Internet is much more than esoteric discussion forums. It is a mass medium for defining who we are to ourselves and to others. Teenagers groom their MySpace profiles as intensely as their hair; escapists clock 50-hour weeks in virtual worlds, accumulating gold for their online avatars. Anyone seeking work or love can expect to be Googled. As our emotional investment in the Internet has grown, the stakes for trolling — for provoking strangers online — have risen. Trolling has evolved from ironic solo skit to vicious group hunt.

Read the full story here.



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