Pontiac Motorati Campaign Opens Tonight on Second Life and Broadcast Television!
A fantastic concert event is taking place in Second Life tonight, as part of the launch of the Pontiac Motorati Island campaign. Featuring a special surprise guest, the Jimmy Kimmel Live show will be broadcasting musical segments from Hollywood Boulevard. The live concert will also be seen on Second Life on the Pontiac Garage on Motorati Island.
Just to complete the circle, the virtual performance on Second Life will also be seen on the Jimmy Kimmel show broadcast — with live celebrity and audience avatars. We have sent out invitations to some Second Life audience members. If you don’t have an invite, watch Jimmy Kimmel Live tonight, starting at 12:05 AM EST!
And more events, the sale of the new virtual Solstice GXP, as well as our Motorati Land-A-Palooza land giveaway, will be continuing into next year.
Above you see our crew going into their fortieth hour. They include some of Campfire’s crack people, led by Mike Monello and Jenn Mann, as well as our construction/design partner, Millions of Us, working out of Chelsea Pictures, LA. Participating more or less virtually, are the staff of Leo Burnett, Detroit as well as Campfire’s Brian Cain and MOU’s Chris Lassonde and Rodica Buzescu. And, of course, yours truly, Elliot Tao.
Technorati Tags: Automobile, car culture, Jay-Z, Hip Hop
Here are some early snaps from Jay-Z’s performance:
Jay-Z at Motorati1
Jay-Z at Motorati2
Jay-Z at Motorati3
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