How to kill a brand
How to kill a brand:
1. Treat your customers like criminals and install malicious software on their computers.
2. Create fake blogs that pretend to be consumer generated rather than honestly engaging people. (archive of Sony’s fake blog)
3. Attempt to bully new media outlets because they don’t blindly do your bidding rather than engaging in the conversation. (The comments are especially worth reading)
5. Sit back and watch as consumers define your brand for you based on all of your actions:
This video alone has received over 450,000 views and over 2,500 comments. As Scaramouch, from YesButNoButYes says, “It’s about time that corporations realized that with the rise of citizen journalism and the communities ability to connect and share a POV, the tide has turned. Now, they need us so much more than we need them.”
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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