SECOND LIFE LIBERATION ARMY GARNERS ATTENTION IN FIRST LIFE
With the growing popularity of Second Life marketers’ presence in this virutal universe has taken root. This barrage of marketers to the landscape of user created content in this virtual world has given root to another organization, the SLLA (Second Life Liberation Army). I first got wind of the latest headlines the SLLA have been making from the publication Contagious‘ most recent newsletter. The SLLA have even been making the local newscast. Who’s to know where users and even marketers may take Second Life but we can now watch as the story begins to unfold in our First Lives. 
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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