Andy Awards Win for Motorati
Campfire and Leo Burnett, Detroit won an Andy for the Motorati Campaign at the Andy’s last night.
Technorati Tags: Award Shows, Campfire, Marketing News, Second Life
Archived entries for
Friendly Words of ROCKING Advice
Ever worked in the art department of an ad agency? Then you’ll know exactly why this song is so cool.
Award Shows and Motorati
The Compelling Content blog has a nice comment on the possibility of our Pontiac Motorati campaign in Second Life winning an Andy next week .
I think Motorati will have a tough time at many ad shows because it’s a pure Social Media campaign. There are no films, no story, nor any ironic content created by us — nor by our partner in Motorati, Leo Burnett, Detroit — that are the standard fodder of ad competitions. With Motorati there’s only a “there” there, where thousands of Second Lifers participate in car culture, drag races, live music events, etc.. Our role is to manage the entrepreneurs’ contributions and help them market their experience-based businesses.
During Cannes last year I wrote a piece in Boards about the challenges presented by the New Marketing to awards shows. I was saying the same thing that Tony Jones says in his Compelling Content piece, only from a slightly more negative perspective. Nice of him to put some positive spin on the developments this year at ad shows, particularly the Andy’s, which is one the most forward thinking shows.
Compelling Content
Technorati Tags: advertising, Award Shows, car culture, marketing, Marketing News, social media
Conversation Architecture
David Armano over at Digitas is talking about the “conversation virus” in his Logic + Emotion blog. I particularly like this paragraph:
And so the conversation virus spreads. We didn’t start it. The authors of the Cluetrain Manifesto didn’t start it. If we are to give credit—it belongs to the first individual who decided to listen before choosing to speak (or grunt). Now all we have to do is unlearn some of the things we’ve been taught as professional adults and move forward.
David’s referring to a new and evolving dynamic, a roundabout way of communicating with audiences. It’s about listening, not about waiting for your next opportunity to speak.
Technorati Tags: advertising, conversation, marketing, social media, Viral Marketing
Advertising Mash Up: New Marketing, Science or Art?
The launch of a new book, Competing on Analytics: The New Science of Winning, when combined with Chuck McBride’s (one of the more intuitive Creative Directors around) astounding win of the Jeep creative account, says that it’s all about Art AND Science these days.
Competing With Multichannel Marketing Analytics
By Thomas H. Davenport and Jeanne G. Harris
It’s a Fact: The Time to Leverage Analytics as a Competitive Advantage and a Route to Profitability Is Now
“Wanamaker’s famous quip about half of all advertising being wasted has become outdated, as marketing is rapidly becoming a highly analytical discipline. In the words of the chief marketing officer of a top retailer, ‘Today marketing is 70% math, 30% creative.’
That’s our conclusion after more than two years of research on firms that are turning analytics into a competitive weapon, research distilled in our new book, “Competing on Analytics: The New Science of Winning,” from Harvard Business School Press. Analytics — the extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based decision making — are taking center stage and quietly transforming marketing from an art to a science.”
Chrysler Taps Cutwater for Jeep Work
Undisclosed Assignment Major Win for Chuck McBride’s New Shop
By Brooke Capps
NEW YORK (AdAge.com) — Chrysler Group has tapped Omnicom Group’s Cutwater to handle brand advertising for Jeep, according to a spokesman for DaimlerChrysler.
In February, Jeep’s parent company invited a limited number of Omnicom shops to pitch for the project. Omnicom’s BBDO, Detroit, is currently the agency of record on the account and was one of the two agencies named in the pitch. The shop, which remains the agency of record, retains account management and dealer work.
First win for McBride
The assignment marks the first official win since Chuck McBride and Brad Harrington opened Cutwater’s doors last month. Mr. McBride had been the executive creative director-North America for TBWA/Chiat/Day, San Francisco. With Omnicom’s backing, Mr. McBride and Mr. Harrington, Cutwater’s president, effectively opened up a conflict shop consisting of TBWA San Francisco employees and clients to help keep major clients within the Omnicom family.
Technorati Tags: Advertising Agencies, Creative, Marketing News
São Paulo No Logo
There is a remarkable set of photos on flickr from Tony de Marco of São Paulo, Brazil, (population over 10 million), which outlawed all outdoor advertising in December, 2006. The law doesn’t stop at billboards, either. Provisions also ban all other forms of publicity in public spaces, including handling out fliers, ads on busses and taxis, even banners pulled by airplanes and ads on blimps are all outlawed.
This story in the International Herald Tribune has some particularly choice quotes from both sides of the debate.
The law is “a rare victory of the public interest over private, of order over disorder, aesthetics over ugliness, of cleanliness over trash,” Roberto Pompeu de Toledo, a columnist and author of a history of São Paulo, wrote in the weekly newsmagazine Veja.
“Disorder,” “ugliness,” and “trash” may sound harsh, but the population of over 10 million citizens must have agreed or the politicians wouldn’t have bothered.
Perhaps even more startling, however, is the reaction from the advertising industry:
“I think this city is going to become a sadder, duller place,” said Dalton Silvano, who cast the sole dissenting vote and is in the advertising business. “Advertising is both an art form and, when you’re in your car or alone on foot, a form of entertainment that helps relieve solitude and boredom.”
Wow.
[via boingboing]
Garfield Says Traditional Advertising Doomed to the Same Fate as Ex-Planet Pluto
Bob Garfield, arguably the best critic writing about advertising today, said the following last Monday in an important lead article in Ad Age:
“…consider something barely imaginable: a post-apocalyptic media world substantially devoid of brand advertising as we have long known it.
It’s a world in which Canadian trees are left standing and broadcast towers aren’t.
It’s a world in which consumer engagement occurs without consumer interruption, in which listening trumps dictating, in which the internet is a dollar store for movies and series, in which ad agencies are marginalized and Cannes is deserted in the third week of June.
It is a world, to be specific, in which marketing — and even branding — are conducted without much reliance on the 30-second spot or glossy spread.”
Technorati Tags: Advertising Agencies, net marketing, TV Commercials, Wall Street Journal
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success.