Conversation Architecture
David Armano over at Digitas is talking about the “conversation virus” in his Logic + Emotion blog. I particularly like this paragraph:
And so the conversation virus spreads. We didn’t start it. The authors of the Cluetrain Manifesto didn’t start it. If we are to give credit—it belongs to the first individual who decided to listen before choosing to speak (or grunt). Now all we have to do is unlearn some of the things we’ve been taught as professional adults and move forward.
David’s referring to a new and evolving dynamic, a roundabout way of communicating with audiences. It’s about listening, not about waiting for your next opportunity to speak.
Technorati Tags: advertising, conversation, marketing, social media, Viral Marketing
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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