Ars Technica reports on the effect of banner ads on consumers. Research shows that while repeated exposures to banner ads can create positive feelings in consumers, those feelings are not backed up by any positive evaluation. In other words, banners might work for impulse purchases, but without greater context you won’t earn true consideration.
CAMPFIRE WINS FOUR IAB MIXX AWARDS FOR HBO’s TRUE BLOOD Campfire’s True Blood: Revelation Campaign Wins Best Product Launch, Best Digital Integration, More. NEW YORK, September 24, 2009 — Campfire, the New York based marketing shop, took home four awards on Tuesday night at the International Advertising Bureau’s MIXX Awards for work on HBO’s True Blood. At [...]
Yosuke Hiraishi, our intern from Dentsu of Japan attended our receptionist’s band Aviation Orange’s performance at the Crash Mansion. His account is highly visual. Check it out. Technorati Tags: Campfire
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
Read the full [...]
Campfire’s own Jeremiah Rosen was recently interviewed by the Financial Times as part of an in-depth piece on our newest campaign for Season Two of HBO’s True Blood. On top of the partnership with Gawker media that is helping to redefine what an “ad buy” can be, the article also covers the brand partnerships, facilitated [...]
Campfire’s trans-media advertising campaign for the second season of HBO’s True Blood continues to gather a ton of attention. The in-story acquisition of vampire news blog BloodCopy by the Gawker network has gotten a lot of people talking and has now made its way into the Associated Press news wire. Click here to read the [...]
Copyright © 2004–2009. All rights reserved.
RSS Feed. Design by Bright Street Studio.