CBS to Jericho Fans: Please watch television!
CBS announced it was canceling the critically acclaimed show Jericho, then put it back into next season’s schedule in the face of fans’ mailed-in protests, including an estimated 25 tons of nuts (“Nuts!” is a famous line in the show).
But the network says it is doing so on the condition that fans stop viewing episodes via DVR and on-line at CBS’s website — instead they must watch the live broadcast.
The NY Times reported that “…because CBS finances its shows based on measures of viewership of regularly scheduled broadcasts … Nina Tassler, the president of CBS Entertainment, said … ‘We want them to watch on Wednesday at 8 o’clock,’ or whenever CBS schedules the return of the series later this year, ‘And we need them to recruit new viewers who are going to watch the broadcast.”’
Hey, if you’ve successfully followed your audience to the Net, why not change the measurement system instead of trying to cancel a successful show? After all you’re selling advertising there as well.
As to DVR viewing? CBS ought to buy TIVO and run its clients’ ad there in sticky entertaining pods that include exclusive Jericho content.
Technorati Tags: advertising, Marketing News, NY Times, Television, TV Commercials
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