DM Days Presentation on “Expanding Layers of Engagement”
Here’s the Direct Marketing Days presentation that Steve Wax gave earlier today. This is for those who attended and wished to refer back to the presentation, and those who were unable but wanted to attend.
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Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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