Campfire Marketing Game Show Day 8 – Results!
The question: How much does it cost to reach 1000 consumers with a magazine that charges $47,000 for a full page ad? The magazine has a circulation of 1,200,000, and it’s assumed that each copy is passed along 3 times.
Highly Targeted: Too much. If a tree falls in a forest and nobody hears it, does it really make a noise?
P.S. define “reach”
P.P.S. $13, right?
Daphne the 5 year old: What’s a magazine?
Homeless Frank: If it’s below freezing outside it takes about 10 New York Times or 25 copies of Hustler to stay warm. You get up to 40 degrees, maybe half that….
That’s all for today folks! Be sure to tune in tomorrow for another exciting advertising question on the Campfire Marketing Game Show!
(Got a question for our trio? Leave it in our comments to join in the marketing frenzy! Confused? Click here to see the madness from the beginning.
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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