The Campfire Marketing Game Show Day 10
Welcome back to week 3 of the game show that thinks synergy is just a fancy name for getting lucky.
Joystiq recently announced that the U.S. Army is taking its popular video game into the arcades as a stand alone unit. This has to be one of the first times that a marketing campaign has asked its audience to pay for the privilege of viewing its advertising.
Thinking forward, what are some other government services that could turn its advertising into a video game you’d pay to play?
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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