Campfire Marketing Game Show Day 7 – Results!

The question: Why has marketing industry blogs, magazines and websites turned against Second Life so fast?

Highly Targeted: Marketing fads come and go faster than Lindsay Lohan chasing her assistant’s mom. And that goes double on the Internet. Marketers are starting to look like a cross between ambulance-chasing lawyers and lasik-surgery eye doctors, what with all the scrambling to plaster ads everywhere the eyeballs are going. They’ll never catch me, though! I’m taking my advertising consumption into my own hands (still can’t believe you guys forked over $355 for my data!

Daphne the 5 year old: Penguins are boring, I’m on Facebook! Want me to add you as a friend?

Homeless Frank: You think I got time to be down at the library looking up at these internets? You think some godd*mn food fairy comes down from the sky and stuffs steaks and homefries in my pockets? Got no time for this foolishness. You bastards started that page for me but it ain’t like I know what the hell is going on there. What’s it gonna take to get a g*ddamn cheeseburger out of this deal?

That’s all for today folks! Be sure to tune in tomorrow for another exciting advertising question on the Campfire Marketing Game Show!

(Got a question for our trio? Leave it in our comments to join in the marketing frenzy! Confused? Click here to see the madness from the beginning.

The Campfire Marketing Game Show Day 7

Welcome back to the gameshow that plans to take over the corner office when you’re not looking.

The day dawns fresh as a newborn kitten and finds us at question #7

Quickly skim these articles on the old and tired marketing sensation of Second Life that everyone hates and no one should use. (here, here, here, and here) Hey, where did all the love go?

Campfire Marketing Game Show Day 6 – Results!

The question: Is Second Life and virtual worlds the next big thing to marketers?

Highly Targeted: I can’t figure out how to make my Avatar fly straight much less visit some far out Comcastic Island. I don’t see Second Life ever being a mass marketing tool but it’s a great way to reach an engaged audience of hard core techies and gamers (which ain’t me, babe).

Daphne the 5 year old: I like video games! I have a penguin online. His name is Charlie and he has a cold nose! I just bought him a rocking chair for his igloo.

Homeless Frank: W W W dot I Don’t Give A F*ck dot com

The Campfire Marketing Game Show Day 6

Welcome back to the gameshow that just pitched to the client wearing a t shirt thats says, “I Hate People.”

Well enough with the dilly dally, lets get onto question #6.

Quickly skim these glowing, positive reviews all about that new marketing sensation, Second Life. (Here, here, here, and here) Is Second Life and virtual worlds the next big thing to marketers?

Campfire Marketing Game Show Day 5 – Results!

The question: How often should an agency check the metrics in a six month campaign?

Highly Targeted: I think it depends on the goals of the campaign. If you’re trying to get me to buy something right away, then you’ll want to check more often (if you want me to buy music online, then check at least weekly, if it’s a higher-consideration item, then mirror the latency cycle). If you’re just trying to generate awareness of a new brand or product, then maybe every month you can run some focus groups (which is really what this turned out to be, maybe I should start selling personal focus groups on eBay) and use them to gauge recall, purchase intent, etc.. Map the feedback to any other data you have (eg, website analytics, aggregate offline purchase acitivity, etc) and then adjust your mix based on what you learn.

Daphne the 5 year old: Six months is when Santa comes again. Santa knows who’s been naughty and nice and if he finds out you’ve been doing math he’ll be happy. You should do math every day!

Homeless Frank: Metrics is bullsh*t. French use metrics, look where it got them. Only number I care about is the 4 train. You get on that sucker at night, you can sleep for like 3 hours ‘fore the cops roust your ass.

That’s all for today folks! Be sure to tune in tomorrow for another exciting advertising question on the Campfire Marketing Game Show!

(Got a question for our trio? Leave it in our comments to join in the marketing frenzy! Confused? Click here to see the madness from the beginning.

When Contextual Advertising Becomes Karmic

Dontcha just love it when everything falls into place all by itself?

Steve Hall over at Adrants has been catching these computerized mistakes for quite a while. His latest find is right here.

3D Email

When I first saw the trailer for 3D mailbox I assumed it was a clever hoax. But then I went to their website and realized these guys are deadly serious.

The division between genius and misguided is a thin one. I’m just not sure on what side of the line this one falls on.

The Campfire Marketing Game Show Day 5

Welcome back to the gameshow that loves to yell at the art director!

Well a weekend has come and gone, giving our contestants time to hang out with the family, play with dolls, or just drink themselves into a bitter oblivion. Now it’s time for question #5.

Matt Dickman over at Techno/Marketer reminds us how important metrics are in measuring a campaign’s success. But here’s a bigger question…during a six month, multi tiered campaign, how often should you ‘check the metrics?’

Campfire Marketing Game Show Day 4 – Results!

The question: Consumer Generated Media is “all the rage.” Is this a vision of what the future holds or just a short lived fad?

Highly Targeted: I’m sure Frank knows all about viral! I do think it’s mostly about the ad not the product when it comes to CGM. Which really isn’t much different than what most of the big creative shops do with their TV spots anyway. They’re all gunning for Cannes Lions not moving product. I’ve participated in a few campaigns along these lines – CareerBuilder’s monk-e-mail comes to mind (great app. but didn’t get me to use the site to look for a job!)

Daphne the 5 year old: Daddy gets the rages sometimes and has to go out to cool off. Mommy says its cause he’s a hothead and won’t listen. Mommy says Daddy likes to be the center of attention. He scares me when he yells.

Homeless Frank: I make signs sometimes, “Nam vet, please help.” If you put “God Bless” at the end you usually get more change. Guess people feel like they’re disrespecting God if they don’t drop a nickel in the cup. Don’t think people are doing it cause they like the way I wrote the sign. You remind them of God, and you make ‘em feel bad. Religion a sure way of getting beer money.

Well that’s it for this week folks. Make sure and tune back in on Monday for more marketing madness with the Campfire Marketing Game Show!

The Campfire Marketing Game Show Day 4

Welcome back to the gameshow thats hotter than a week old client presentation in August!

Day four dawns and finds our contestants ready to fight tooth and nail so let’s throw them question #4.

Consumer generated media is currently all the rage. Adverblog goes so far as to quote go-to guys like Jeff Jarvis who say, “The days of centralized ‘We own the community, we own the brand,’ are over. People do it however they want, wherever they want.” Letting your product go and be free seems to be the overriding mantra in these confusing days.

Have any of you participated in a campaign of this nature? Do you think this causes the focus to turn on the advertisement itself rather than the product?