Responding to your customers
One day after Apple’s $200 price drop on the iPhone and less than 24 hours after their discussion boards erupted with angry messages from consumers, Steve Jobs responds to their issues with a $100 store credit for all early iPhone adopters, Apple’s most passionate customers.
And with that quick and honest response, Apple shows they really are listening to their customers and their customers respond in kind.
Perhaps the reason I’m most struck by this, aside from getting a $100 credit, is that I spent over an hour last night trying to get my cable company to answer their “customer service” line.
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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