Meet up at Virtual Worlds 2007 tomorrow
I’m speaking on two panels at the Virtual Worlds Conference and Expo tomorrow in San Jose, so if you are attending I’d love to shake hands and chat virtual worlds with ya.
Here are the panels I’m participating in:
Wednesday, 1:00pm – 2:00pm
ROI – How the Rules Are Changing
Were there any rules to begin with? How to identify your goals and strategies within virtual worlds. Look at prior considerations from established players and hear planning that worked and planning that didn’t. What opportunities do virtual worlds hold over other, more established, media formats. How do you insure that your campaigns quantified and verified. What does ROI mean to you?
- Mike Monello, Partner / Creative Director, Campfire
- Nic Mitham, Managing Director, K Zero
- Michael Solomon, Professor, Saint Joseph’s University
- Rita J. King, CEO and Creative Director, Dancing Ink Productions LLC
- Erik Hauser, Founder/Executive Creative Director, Swivel Media
Wednesday, 2:30pm – 3:30pm
The Importance of Narrative: Keeping Your Community Involved
This panel will discuss the importance of narrative in Virtual Worlds. Panelists will explore current and historic narrative components of Virtual Worlds projects and the role narrative has played in the development of other forms of communication and technology.
- Mike Monello, Partner / Creative Director, Campfire
- Eric Rice, Executive Producer, Slackstreet Entertainment
- Chris Carella, Creative Director, The Electric Sheep Company
Their website has the complete schedule. Hope to see you there!
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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