Radiohead experiments with fans while the RIAA continues wrongheaded lawsuits
While the RIAA continues to sue music fans, Radiohead have decided to circumvent both the problematic position of treating your fans like criminals and strip away all the usual complaints against buying music online (costs too much, DRM doesn’t work and restricts choice, etc).
You can now pre-order a digital download of their brand new album as non-DRM’d 160kbps MP3 files, and you set the price. Amazingly, they will even “sell” you the album for nothing. And that’s a true NADA — no shipping, processing, or handling fees, none.
I doubt they’ll reveal what the average price ends up being, but I’ll bet it works out to more than what a label would pay them per unit sold after all the “expenses” are taken out.
The pre-order codes are being sent tomorrow morning (UK time), and I am looking forward to seeing how it all turns out for both Radiohead and the music industry.
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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