PSFK Panel video online
A video from the PSFK LA panel I participated in is now available online for free viewing here. I had a great time at the conference and found the whole experience very energizing. Big thanks to Piers and PSFK.com for inviting me to participate. Here are the details on the panel:
TECHNOLOGY, NEW FORMS OF ENTERTAINMENT & CONSUMER ENGAGEMENT
Lenny Stern (SS+K/CAA ) chairs a panel that looks at how emerging media and technology creates opportunities for brands to develop entertaining experiences to engage with consumers. Panel includes Mike Monello (Campfire) , David Merkoski of (Frog Design), and Mark Vega (Omelet).
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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