Gaming for Good
I just spotted this campaign and love it. You play a simple vocabulary game that adjusts in difficulty to be just challenging enough as you move along. For every correct answer that you get, 10 grains of rice are donated via corporate sponsors towards world hunger. You even get to see a little rice bowl fill up as you play along! Strangely gratifying in itself. So far the program has donated 856,444,020 grains of rice to those in need.
And my mom told me I was wasting my time playing video games… Go play and feed the world @ Free Rice.
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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