Verizon: My Home 2.0
FiOS is Verizon’s fiber optic connection that delivers jaw-dropping Internet speeds and a truly digital home. Verizon asked Campfire to communicate this idea in a way that went beyond speed tests, tech jargon, competitive ads or online banners. The resulting campaign used TV, Web and events in new ways, to tell the story of five families experiencing a 2.0 transformation. Campfire re-appropriated “paid programming” to launch an original technology makeover show, “My Home 2.0,” then supported it with block parties that energized entire neighborhoods along with a website which let viewers enter the story, and chart their own path to 2.0 living.
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
Read the full [...]