Big Hoax
Kevin Hart, a 6-5 290 pound guard from a small Nevada school, recently accepted a scholarship offer from UC-Berkeley. On National Recruit Signing Day last week, he called a press conference at his high school gym, invited the student body and his coaches to attend, and made a big show of picking the UC-Berkeley cap from a row of hats representing the schools from which he was considering accepting scholarship offers.
Problem was, he was never offered a scholarship from Berkeley and was only mildly recruited at all from the big football schools. Kevin apologized in a written statement, saying, “I wanted to play D-1 ball more than anything.” Here at Campfire, we love a good hoax. And this one proved irresistible to several news outlets, including the 2 TV stations and the local paper that covered the event. This charade really livened up the rather dull (for me) college football commitment process. You can see some of the effects of the hoax here, here, and here.
To paraphrase our man Ron Burgundy, “Kevin, that escalated quickly… I mean, that really got out of hand fast!” I hope you get to play college football somewhere. Apparently, you’re a mid-major prospect after all!
Technorati Tags: conversation, hoax, Social Networks, Viral Marketing
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