Windows Live Popup Store Opens In Brooklyn
Out walking the dog on Saturday on Montague Street and discovered a Microsoft pop up store in service of Windows Live photo sharing. Overcame our reluctance to participate in a branded event (ironic as Campfire’s been throwing 600 person block parties for Verizon’s MyHome2.0). We found a whole photo studio set up in a storefront…
Technorati Tags: Community, marketing, MyHome2.0, Windows LIve
…complete with photographer, makeup woman, documentary filmmaker, printing and uploading stations.
You don’t get your pictures taken until you sign up for a Windows Live account. So what we have here is a promotional event intended sign up customers for Windows Live. Took about 15 minutes to process each person, so at 4 an hour, say 50 a day, times 30 days, maybe 1,500 new customers over the month it will be open. Since the store is manned by 7 or 8 people, it’s kinda hard to figure out the ROI. But when you think about it, Montague is one of the busiest streets in Brooklyn foot traffic-wise, and certainly the most upscale in the entire borough. And I’m sure I’m not the only one to write about it or to tell others about it. Very smart all in all. And I got an email/photo/social media account — and a set of professional photos of me, my youngest, and the dog.
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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