AA Site tops All Travel Sites in Terms of Sticky Time! Wonder Why…

Tavel Sites 1-1

The New York Times reported in its “Most Wanted” section today that American Airlines’ website led all other travel sites in sticky time, an astounding 57.06 minutes! I looked at the site and no, AA is not running episodes of The Wire. Something else is going on. As the Times says, “The time users spend on a site probably has less to do with popularity than with its efficiency.” Could people be spending this much time looking for an aisle seat?

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