Undead and Loving It
As Mike teased previously, I’ve been working for the past 6 months on a campaign for the HBO series ‘True Blood.’
I could tell you about the countless hours we’ve spent crafting an online experience that tells the back story of a world where vampires decide to announce themselves….or I could just show you a few of my favorite artifacts we’ve created.
A White House press briefing on the vampires
Global reactions to the announcement that vampires exist.
Real life locals play along in these man on the street interviews.
There’s lots more stuff both already online and coming up. Head over to BloodCopy to watch it unfold.

Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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