Giving Credit Where Credit Is Due
Yvonne Cheng is a supremely creative and talented designer working here at Campfire. She also runs a fantastic website called Lost in Emoticons, documenting the IM transcripts between Yvonne and her Chinese mother. Apparently, Mrs. Cheng is a little unhappy over the lack of credit for Yvonne in the recent NY Times article about Campfire and our True Blood campaign for HBO.
We’re sorry Mrs. Cheng, but something tells us it won’t be long before Yvonne ends up in the New York Times. We just hope it won’t be the police blotter.
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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