“‘True Blood’ a well-timed hit for HBO – most popular since ‘Sopranos’”
MSNBC on True Blood, and HBO & Campfire’s highly successful marketing project:
“Catching the wave of a public fascination with vampires, HBO’s “True Blood” has steadily increased in stature to become the cable network’s most popular series since “The Sopranos” and “Sex and the City.”
… The series averages 6.8 million viewers each week. As is typical for HBO, the viewership is scattered around in-demand viewing and reruns aired at different times during the week. But Lombardo [Michael Lombardo, HBO's chief of West Coast operations] said he’s noticed that more people are tuning in for the Sunday episode premieres, a sign of anticipation among fans.
HBO usually spends a big promotion budget to get people to watch the first episode of a new series, and hope enough viewers are satisfied to come back is subsequent weeks. The “True Blood” promotion included some approaches unusual for the network, including setting up fake Web sites and advertising a fake drink called ‘Tru Blood.”"
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Technorati Tags: Campfire, HBO, Marketing News, social media, True Blood
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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