Busy…

While I was busy attending too many Social Media conferences, 30 or more people here at Campfire were busy doing real work for real clients.

So, as you may notice, it’s been weeks since the last post to this site (to lessen the demand for frequent posts, we’re developing a new blog-lite site; it’s just that we’ve been too busy to finish the new site. Sigh.)

Meanwhile, here’s a bit of what’s going on at Campfire over the past month or so:

• Our True Blood campaign for HBO: working with Gawker as a partner we created a campaign that sparked a lot of controversy and a whole lot of attention to the show. In fact the launch of the second season was the highest scoring HBO show (second only to the final Sopranos’ episode). If you want to know a bit about what we did, check out this excellent article in the Financial Times.

• Verizon’s FiOS: We’re currently shooting two new episodes of this tech makeover show for the East Coast regions of Verizon; it’s now called My FiOS Home: Ultimate Upgrade and focuses on a competition to win a high tech makeover. Overall we’ve created 12 episodes, 10 huge live events, a rich web experience. And the infamous Twittering Teddy DIY. Watch for the new shows in the Fall.

• Terminator Salvation: We successfully completed our campaign for Warner Brothers and the McG-directed fourth Terminator movie, involving a complex backstory which used, among many other tactics, comic book stores across the US, and leading up to the release of the film. Check out this piece on summer movies in iMedia’s publication highlighting our campaign.

• The Dr Pepper/Snapple group: We’ve been developing a whole series of marketing efforts for a variety of Dr Pepper/Snapple group brands, including Snapple, Canada Dry, Venom, and Mixers.

• Shark Week. We are about to launch a new campaign for Discovery Channel’s much beloved Shark Week. Can’t really say anything about it, except it’s really, really amazing.

• We are also working on early stage plans for ten other clients, none of who can be named, as our competitors watch our site.

• Meanwhile we’ve made some new hires, including Benita Conde as Director of Project Management, Jackie Guerra as a writer, and Lauren Bozarth as an account executive.

• And our Executive Creative Director, Mike Monello, was just picked as one of the iMedia 25, Internet Marketing Leaders and Innovators.

Stay tuned!

Technorati Tags: Advertising Agencies, Campfire, Discovery, Dr Pepper, Financial Times, FiOS, FT, HBO, McG, Monello, Shark Week, Snapple, Social Media, Terminator, Terminator Salvation, True Blood, Verizon