Steve Talks Viral Advertising on NPR
A Brief Timeline of Radio Broadcasting: The radio was invented many years ago. Then Orson Welles scared some people with it. Then music was played on it. Following that, there was a long stint where nothing important really happened…until now.
This morning, our managing partner Steve Wax took to the airwaves to chat viral advertising with John Hockenberry, host of NPR’s “The Takeaway”. Steve and John were joined by Brian Morrissey, Digital Editor for Adweek magazine.
The discussion’s focal point was the success of the campaign we ran for HBO’s “True Blood” last year, as well as the increasing prevalence of similar viral initiatives and what it takes for them to succeed. If that’s not draw enough, you get to hear John call Steve “Stevey”.
Click below to listen to the full interview. Google “radio” if you want a proper history.
Technorati Tags: Hockenberry, @bmorrissey, True Blood, Viral Marketing
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