Campfire Acquires The Advance Guard

from left: Jeremiah Rosen; Steve Wax; Mike Monello; Steve Coulson; C.C. Chapman

Campfire announced today that we have acquired The Advance Guard, CC Chapman’s and Steve Coulson’s highly influential social media company. TAG, as we call The Advance Guard, is one of the first marketing consultancies to focus on the consumer conversation side of emerging technology and community platforms.

We’re extraordinarily happy to have CC, Steve, and their key producer, Victoria Fishel, joining our merry band!

We’ve been working with TAG on a number of our campaigns: HBO’s ‘True Blood’ both 2008 & 2009 seasons; Three years of Verizon’s FIOS TV makeover series, ‘My Home 2.0’; Discovery’s terrific ‘Shark Week’ event programming; and Snapple’s ‘Real Facts’ initiative.

We’d like to welcome The Advance Guard!

Here are a few of the quotes from our release:

“This acquisition was a natural step forward in providing Campfire with access to The Advance Guard’s thinking from day one,” explains Steve Wax, Managing Partner. “We are delighted to have them in-house at Campfire.”

Jeremiah Rosen, Partner and Director of Accounts, commented, “Steve and C.C. have proven themselves crucial to our ideation and execution process time and again. And we now have a new, accessible offering for our current and prospective clients.”

“We’re eager to fully integrate our process into Campfire’s legendary narrative efforts in marketing,” says C.C. Chapman. “Bottom line, brands should be managing their own conversations – and the trend toward bringing on experts to help them do that will continue to grow. Both The Advance Guard and Campfire were built to assist brands in precisely this way, and we look forward to a successful and entertaining ride.”

“Steve Coulson and C.C. Chapman are the master navigators behind the social media scene who make transmedia storytelling possible,” remarks Mike Monello. “We think cross-platform, they execute cross-platform. We create addictive and entertaining content, and they disseminate it strategically based on research and analytics. It’s a perfect match that brings Campfire completely full circle and full service.”

For the Social Media Press Release visit: http://www.campfirenyc.com/SMPR/campfire_acquires_tag/ and http://www.theadvanceguard.com/

Technorati Tags: advertising, Advertising Agencies, Campfire, HBO, MyHome2.0, Shark Week, Snapple, TAG, The Advance Guard, True Blood, Verizon