Campfire Sweeps the Pro Awards
Let’s get this boat floating, shall we. Yesterday, Campfire took home a whopping SIX awards at the 19th annual Pro Awards for our work on HBO’s True Blood. Not only did we receive top honors in every category in which we were nominated, but according to the Pro Awards themselves, last night was the first time a single campaign had EVER won so many categories. Obviously, we’re pretty pumped.
Take a look at the awards we wrangled in:
Best Multidiscipline Campaign
Most Innovative Communication Strategy
Best Use of Viral Marketing in a Promotion
Best Idea or Concept
Best Creative
Best Overall Promotion of the Year (well, shucks)
Campfire’s next big success story – figuring out how to get 50 lbs. of glass statuettes home from Chicago. Stay tuned.
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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