Shark Week: Frenzied Waters
Frenzied Waters is a transmedia experience which brought the visceral terror of a shark attack directly to its audience creating an environment of frenzied excitement to launch Discovery Channel’s 2009 Shark Week.
We approached Frenzied Waters as though it were a horror movie, crafting fictional attacks in the first person casting the viewer as the victim.
We engaged entertainment industry influencers, giving them their own stories to tell and harnessed the resulting buzz through combining a powerful digital experience and an innovative application of Facebook.
All of this resolved in a strong drive to tune-in that created the most watched week on Discovery in 2009.
Click here for more information on Frenzied Waters.
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success.