Mike Monello
Co-Founder & Creative Director, Campfire
Mike started out as a DIY indie-filmmaker, and in 1998 collaborated with four other film school friends to create ‘The Blair Witch Project’. This integrated, interactive experience built a community around the film’s mythology, resulting in a pop-culture phenomenon with over $240 million in worldwide box-office and changed how marketers approached the Internet.
Excited by this marketing/entertainment hybrid, Mike co-founded Campfire with Steve Wax and Gregg Hale, helping brands rethink marketing through active audience engagement. An acclaimed leader in the new marketing space, Campfire has created award winning programs for major brands including: Verizon, HBO, Audi, HP, Pontiac, USA Network and Warner Brothers.
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Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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