A Blast From The Recent Past Via Steve Jobs
Saturday, February 21st, 2009Steve Jobs simple but amazing 2005 Stanford commencement speech touched on issues that are very much alive today: getting fired, being poor, pursuing innovation, inventing the Mac, Windows, the Whole Earth Catalogue as the first Google, and his dictum, “stay hungry, stay foolish”. And discovering he had cancer and being told he had only months to live.
Of special importance to me is his telling the story of learning calligraphy at Reed College (from the great Lloyd Reynalds, who I also studied under), and applying the art of calligraphy to the first Mac, which then “was copied by Windows.” From Jobs commencement speech:
“Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer was beautifully hand-calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans-serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.
“None of this had even a hope of any practical application in my life. But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts, and since Windows just copied the Mac, it’s likely that no personal computer would have them.”
I wrote about calligraphy and Reed a while ago in a note on the internal Campfire Hub:
When I was in college at Reed (back before they invented the electric light bulb) there was an electrifying art history professor, Lloyd Reynolds. His class covered the history of art, education, what he called “significant gesture” in great art, Zen Buddhism — it was the first introduction I had to many of these subjects. The class was always mobbed and nearly impossible to get into, despite the fact that Reynolds was an incredible curmudgeon who would regularly attack his students as idiots.
The reason I bring this up is Reynolds was a world class calligrapher who insisted all his students buy an Osmoroid pen and learn Italic Cursive. For him intellectual work had to be intimately associated with craft and work.
For forty years (1948 on) Reynolds had every student at Reed writing in Italic cursive and talking about the drawings of William Blake. His lectures are still vivid in my memory. And among the digital luminaries he inspired are Steve Jobs, Howard Rheingold (Wired, etc.), Peter Norton (Norton Utilities), Sumner Stone (who for Adobe and then his own company developed many of the digital typefaces we use today), etc. Here are a couple quotes from a longer piece about Reynolds:
“The hands think,” said Reynolds. “The nervous system is continuous, so how can we say that the hands don’t think? Often the conscious mind merely interferes with the hand. Students learning to write reach a certain proficiency, and their eyes, like a police matron, take all the freedom away from the rhythmical movement. I tell them not to watch grimly because the eye is a cold judge that frustrates spontaneity. Let your hand move!
“To think that art has two parts, one intellectual and the other servile . . . no. It’s a false dichotomy, absolutely false. Universities from the Renaissance on have put criticism above work, above action. They claim that there is the thinking or philosophical man and the man of action—that the two cannot be in one person. This is one of the worst heresies in Western civilization. It accounts for much of the mess that we’re in, in colleges and universities, where if a work is rational and analytical, it’s respectable.”
Technorati Tags: Adobe, Calligraphy, Cancer, computers, google, Lloyd Reynolds, New Media, Peter Norton, Reed College, Stanford, Steve Jobs, Sumner Stone, Technology, Type, Whole Earth Catalogue, William Blake, Windows







