Hey everyone. We’re proud to announce that our HBO True Blood campaign has just won Best Integrated Campaign at the 2009 ad:tech Awards!

ad:tech has been showcasing the best of the best when it comes to digital marketing for over a decade now, and we’re definitely honored that they’ve decided to show us some love.

If you guys want to learn more about our “award-winning” campaign (kind of rolls off the tongue, doesn’t it?), feel free to click here.

Technorati Tags: ad:tech, Adtech, Awards, Campfire, New York Times, True Blood

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MyHome2.0, Campfire and Verizon’s makeover show for FiOS got some some more attention this week, first via Adweek and the Buzz Awards.

See the whole article here.

And Adweek also published a piece by Beth Mulhern, one of the key Verizon executives, on the MyHome2.0 project:

See the whole article here

Technorati Tags: Adweek, Award Shows, FiOS, Mulhern, MyHome2.0, social media, Verizon

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Creativity Magazine has a lengthy story on our True Blood campaign for HBO, focusing on the storytelling aspects:

Expanding the universe of an existing property, whether a film or TV show, further through deeper stories involving marginal characters is not a new type of storytelling, witness the cottage industry of Star Wars and Star Trek literature. But True Blood’s is an exceptional case in that the peripheral mythology has been written by an agency. The success of Campfire’s latest creation is obviously based on the storytelling prowess of Cain and Hale, along with the agency’s respect for the overall artistic integrity of the show.

Check it out here!

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Read the AdAge article

Read the BrandWeek article

Read the Portfolio article

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The New York Times featured a story about Campfire’s latest work for HBO in its July 15th edition. The article, “The Vampires Are Coming, but Only After Months of Warnings”, was written by Douglas Quenqua and touches on how HBO and Campfire have been stirring up fans for “True Blood,” HBO’s new Alan Ball series. Along with a great introduction of Campfire’s doings so far, the piece also includes a great preview of what to expect from the campaign in the months to come.

Read the whole story

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Campfire was featured in London’s Creative Review Magazine in an article called “The Rise and Rise of the New Mad Men”. The piece, written by Eliza
Williams, speaks about the resurgence of the New York advertising scene, which thanks to a handful of independent shops with a greater focus on marketing beyond the traditional, has “brought New York back”. The piece explores the new advertising environment and how shops like Campfire are helping brands to explore alternative and effective ways to reach the new consumer audience.

the rise and rise of new mad men
“New York is really the centre in terms of new marketing.” agrees Steve Wax of brand entertainment agency Campfire, which aims to create ‘interactive stories’ for its clients, rather than traditional campaigns. “A lot of young people who came out of art schools, did independent films and then needed to earn a living are now in marketing here. And a lot of young people at agencies left and started their own agencies. It was so quiet here, and suddenly it exploded in frustration.”

Here’s a link to the whole piece

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Our Verizon Fios Gurus transformed an animatronic bear into a social networking, live streaming phenomenon.

BoingBoing

Gizmodo

CNET

AdRants

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On the direction of how marketers should approach the ever-spreading voice/video/internet services through more sophisticated and targeted marketing, Campfire’s My Home 2.0 campaign is recognized for it’s illustration of ‘real’ impact of technology.

Marketing the Broadband Triple Play
Broadband is now no longer simply a technological upgrade from dial-up, but a conduit for a host of communication and entertainment services – the so-called triple-play of voice, video and Internet. It therefore requires more sophisticated and targeted marketing. …

Marketers should never steer too far away from what is essentially important for everyone. Verizon’s My Home 2.0 campaign which shows how a family’s life can be transformed by upgrading the family home to the latest technology, provides a good example of how to best illustrate the ‘real’ impact of new technology.

Read the full article

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The November issue of Fast Company has an in-depth story on Campfire, written by Danielle Sacks. Danielle spent two days in Orlando with Gregg and I, and a day in Detroit with us and the gang from Leo Burnett Detroit, sitting in on a brainstorm session for our current Pontiac campaign. During that time, Danielle drilled down deep. She heard the entire story behind Blair Witch, asked incredibly detailed questions about all our past campaigns, and immersed herself in what we were doing with Pontiac. Even the fact checking process was intense, but in the end I believe she explains what we do and why we do it better than anyone, including ourselves. Hell, I’ve been trying to explain my work to my parents for years, and after my Dad read the story he said “I think I finally understand what it is you do. So thanks for the amazing story, Danielle, and I’ll forgive you for calling me a “a hefty 37-year-old with bulbous hazel eyes.” Eventually.

Technorati Tags: Campfire, Net Marketing, social media

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Campfire has been sizzling hot these days. As our friends from Advertising Age point out, Campfire does it all- branded entertainment, digital media, social networking, etc. But really, that pales in comparison to the fierce pose Mike is striking for the camera. Bravo to you Mike, bravo.

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